CROSSMEDIA New York in Adweek
This Agency Blends Art and Science for Clients Like Jägermeister and New Era. Crossmedia also enjoys a good burger every Friday. By Tim Nudd.
Creativity and analytics can be like oil and water, but Crossmedia blends them into an attractive offering for small and midsize clients across paid, owned and earned media. With 55 staffers in three U.S. offices (plus a partner agency in Germany), the shop couples the science of reaching people and the art of engaging with them for clients like New Era baseball caps, Whole Foods Market, Kind bars and Jägermeister. (People got Jäger logo tattoos in a memorable integration with Spike TV’s Ink Master program.) Crossmedia also boasts a staff retention rate above 90 percent—perhaps thanks to the in-office Burger Day every Friday. “When that gets too expensive, maybe we’ll open a restaurant,” said co-founder Kamran Asghar.
Über CROSSMEDIA, New York
CROSSMEDIA ist eine unabhängige Kommunikationsplanungs- und Mediaberatungsagentur. Mit Büros in New York, Philadelphia und Los Angeles, steht CROSSMEDIA für die Vernetzung von paid, owned und earned Media, um Marken und Menschen miteinander zu verbinden. CROSSMEDIA New York arbeitet mit Kunden unterschiedlichster Branchen und Größen zusammen. Dazu gehören Jägermeister, People Magazin, New Era Whole Foods Market, Madison Square Garden, United States Tennis Association, Peanut Kausnacks und PacSun.